Last week, Businessweek.com published an article discussing why now is the right time to advertise on TV, the Internet and Radio. Citing that media companies are just looking to survive right now, being quite willing to negotiate rates and terms.
Prime-time TV spots are selling today for 25% less than what they were selling for just 12 months ago.
Some of the media companies before wouldn't work with smaller organizations, but given slower ad sales rates and decreased marketing budgest, they are growing ever more flexible. Furthermore, PR firms and production companies are reducing their rates to ensure their survival during a slow economy.
This is great if you are wanting to expand your advertising options. Freelance web developers, graphic artists and video production companies are more willing than ever to negotiate their cost of services.
In addition to ad and production rates coming down, viewership has risen and continues to rise dramatically. Quoted from the article: "People aren't going out as much; they're staying home watching TV or looking at the Internet. So these venues are getting more impressions but they're charging less money."
"Entrepreneurs should be prepared to haggle over pricing, he says, being aware that it's better to run more spots at a less desirable time than to blow their ad budgets on one prime-time slot"
Read the entire article: Time to Buy TV, Radio, and Internet Ads?
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