Cheesy title, I know, but nothing can be farther from the truth. Web 3.0 isn’t the future of the web, it’s really the evolution of the 2.0 version. It’s already happening, thinly disguised in more evolved 2.0 applications. Many corporations and high tech companies are already utilizing the technology with the help of highly developed programmers and computer techs, with the goal to connect in seamless – almost AI fashion.
Web 3.0 has as many definitions as there are words for “geek”, but the broadest definition of Web 3.0 is the ability to connect, share and utilize the web as if you have a constant personal assistant at your side. Imagine a world where you can communicate your needs to your handheld device such as making a doctors appointment and the handheld communicated with your computer to not only make the appointment, but also schedule it in your calendar and send you a reminder, driving directions and pull up digital medical records with one command. Your computer is redefined from a mere electronic device to AI 1.0 – or personal assistant.
Similar to the TiVo phenomenon – but much more intelligent in its algorithms, your computer begins to understand your needs, habits, schedule and behavior and perform your duties without having to be told or shown. Experts in large corporations estimate that the operational benefit can be as much as 50% increased productivity, while the entertainment junkies communicate with their communities, games and fun in record speed. In an even more important fashion, Web 3.0 will contribute in many more ways than new technology but also a cleaner environment reducing our planet’s paper use exponentially.
The World Wide Web in 3.0 is already changing the way we live and communicate with each other in ways we’ve only seen in Sci-Fi movies. When your computer can sync your schedule with the current household expense budget, recent searches about stress at work and knowing how many people are in your family and use that to book your relaxing beach vacation in Florida for next month, you’ll know we have reached Web 3.0. We predict 3.0 will be adopted faster than 2.0, as it relives the technical knowledge needed to fully utilize the web.
The way we market online has always been ever changing. There are no standards when it comes to web marketing. With an evolving web world, the look, the targeting and the structure of our advertisements are more sophisticated than we’ve ever seen. Ads are almost always delivered by a user’s behavior or geographic locations, search results have always been relevant to the users search terms but we now see ads, textual resources and imagery relative as well.
When we think about web marketing budgets we have to think big picture. A few years ago it seemed ok to split our web and traditional budgets but that can’t work any longer. Almost every person in the American family’s household is online now. From the adults to the teens down to the grade schoolers. An eight year old boy is playing games on Disney.com and being served up very appealing ads for the next Hulk movie and toys. Later that night, he asks him Mom about buying that toy. In one way or another, we can reach everyone online.
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