Friday, February 6, 2009
Evolution of "Web 2.0"
Is there anything we can't do online anymore? After reading a very interesting article today about how much of our time spent and activities are done online, I began to think...what does all this movement to the web mean for things we are all used to...like cable television, our video game systems, etc. Like many other people I know, I watch almost everything that most of you see on television, online. Network cable shows, news, commercials, etc. I see it all on my computer screen, not my flatscreen. What does that mean for cable television companies? Satellite TV companies have been feeling the shift of the "digital" evolution for a few years now. We predict cable companies will be next. What does this mean for us marketers? More areas of promotion for our clients and brands...more video...means more need for rich media and video inspired ads. Your typical banners are no more. Video and live stream is the new wave of the digital evolution.
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